For the female entrepreneur tired of burning the candle at both ends
Launch Strategy
& Copywriting for
Coaches + Creatives
Launching that scales your impact without taking over your life.
Welcome to Bethany Creative CoWhere marketing fuels your business, instead of consuming your calendar.
explore
LAUNCH
OPTIMIZATION
Whether you’re launching a course, membership, group program, or 1:1 offer, I help you map it out with a launch strategy that’s optimized for you, your life, and your audience.
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EXPERT
COPYWRITING
No more DIY-ing copy with ChatGPT or your VA and holding your breath that it sells. Get copy that’s research-backed, optimized for conversions, and aligned with your brand.
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ALIGNED
MESSAGING
Clarity is king (+ kind). I help distill your message down to the golden thread that ties your business together so your messaging is clear, compelling, and cohesive.
You have a great offer, but...SELLING IT IS TAKING OVER YOUR LIFE
You didn’t start your biz to be joined at the hip with your laptop, but now…
You’re burning the candle at both ends - Constantly adjusting your launch strategy, tweaking your launch copy, and rewriting your sales funnels... on top of other business tasks.
Your messaging is all over the place - You feel like you’re on the verge of big business growth, if you could just nail down an aligned, cohesive message to draw in your people.
You’re DIY-ing all your own marketing - Even though you didn’t sign up to strategize launches, optimize funnels, or write sales copy that actually, well, SELLS.
Want to know the secret of the most successful coaches, course creators, and creative business owners out there?
They don’t do it all themselves.
In fact, they stopped trying a long time ago.
Instead, they built a team of strategic partners to help them grow their biz — without sacrificing their sanity, values, or family life.
You can do that too, you know.
Picture this…
Your launch is just two weeks out, and …
You’re enjoying a movie night + popcorn with the whole family (instead of spending your evening rewriting launch emails)
You’re focusing on how to improve the experience of the people who buy your offer (instead of stressing over how many of them will)
You’re getting lost in a new binge-worthy podcast while out walking the dog (instead of rewriting your sales page for the thirteenth time)
This is what launching can feel like… when you have a launch strategist + copywriter in your corner.
hi, I’m BethanyLaunch strategist, copywriter & founder of Bethany Creative Co
I’m the strategic partner for female coaches + creatives who are done playing small and doing it all. They’re ready to start making CEO-level moves in their biz so they can spend their time on what matters most.
No more logging on to draft launch content after the kids go down for bed. No more rewriting your sales page at 1 am the night before cart open.
I offer expert launch strategy, done-for-you launch copy + sales pages, and the aligned, golden-thread messaging you need to tie it all together.
step into your ceo era withLAUNCH STRATEGY + COPYWRITING
that Scale Your Impact
So you can leave the overwhelm behind and get back to what you do best.
01
The Launch Lab
launching for the ladies who promoted themselves to ceo
Launch with a clear strategy, aligned messaging, and DFY launch copy so you can grow your income, scale your impact — and get back to living the life you love.
02
Between the Launches
NURTURE YOUR AUDIENCE EVEN WHEN YOU’RE NOT LAUNCHING
Stay top-of-mind for your ideal clients with nurture and pre-launch strategies on retainer that keep your email list engaged all year long.
testimonialsKIND WORDS FROM CLIENTS
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Working with Bethany was an absolute gift.
She brought such clarity, warmth, and intention to the marketing copy for my Creative Mentorship. From the very beginning, she understood the heart behind the program and helped me put words to the transformation I offer artists. Her process was intentional, intuitive, and deeply collaborative. I felt truly supported every step of the way. The final copy not only reflects my voice, it elevates it. I walked away with messaging that feels like me, but clearer, stronger, and ready to connect. I couldn’t recommend her more.
MELISSA JOHNSON
Founder of the Creative Mentorship -
Working with Bethany was exactly what my brand and business needed.
As a therapist, I was looking for a copywriter who could truly understand the heart of what I do—someone who could translate clinical expertise and emotional nuance into copy that felt warm, clear, and empowering for my audience. Bethany not only delivered that—she exceeded it.
If you’re a heart-led business owner looking for a copywriter who just gets it—Bethany is your person.
EMILY ZELLER
Zeller & Co Therapy -
It was such a joy to work with Bethany!
She was thorough and took the time hear my vision for my practice and capture my voice. The final product really did seem like I had written it! I could not be happier with the page she wrote. I highly recommend working with her and am looking forward to our next project!
LOLITA BAKER
LITD Trauma Counseling
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BLOG
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6 Questions to Ask If No One Is Buying You Coaching Program
Is Your Sales Page Pulling Its Weight?
The Strategy Blog for the ladies who’ve promoted themselves to CEO
Find inspiration, insights, ideas, and solutions for marketing and scaling your online business
free downloadAUDIT YOUR WELCOME FLOW
Make sure your welcome sequence is working for you (and not against you). This auditing tool shows you how to audit your welcome flow using the GROW Framework to start building a foundation of trust from the moment a subscriber joins your list.
