Copywriting for coaches + creatives ready to launch smarter
Launch with more sales, more aligned clients, and less stress
Your favorite CEO ladies didn’t get to where they are because they kept DIY-ing everything in their business. They got there because they decided to stay in their zone of genius and outsource the rest.
Step into your CEO era with launch strategy and copywriting for coaches that lets you scale your income and your impact, while staying in your zone of genius.
LAUNCHING, BUT BETTER
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LAUNCHING, BUT BETTER •
let me tell you —
Your offer is worth the hype.
And you’re selling it short when you slap together a launch plan at the last minute and hand off your sales page to your VA.
But when you hire out your launch strategy with DFY copywriting for coaches, that says something:
It tells me the CEO has entered the chat.
Welcome, I’m so happy you’re here. {virtual hug}
In this room, you’re not alone scrapping together your next DIY launch and hoping for the best.
In this room, you have a strategic partner by your side (hi, hello!) to take the stress out of launching, guide you through informed decisions, and help you have your best launch ever.
I do this for my clients by…
Building your launch strategy based on market research, voice-of-customer data, and buyer psychology
Identifying + troubleshooting gaps in your launch funnel
Creating cohesive messaging across your sales page, launch emails, and other assets
Implementing nurture strategies to keep your audience engaged in between launches
Offering expert, strategic insights with opportunity to debrief post-launch
Ready to hang up your marketing hat to make room for your CEO hat?
PACKAGES
THE DETAILS
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launch strategy with dfy launch copy + sales page
the LUXE LAUNCH
INVESTMENT: starting at $3,600
In Launch Lab, we build out a launch strategy specifically for you, your offer, your audience.
Whether you’re running live or evergreen, I’ll evaluate your launch funnel + data, identify gaps, and recommend optimizations based on my findings. In the end, you’ll walk away with a comprehensive launch strategy, sticky + research-backed messaging that ties your launch together — as well as done-for-you copy for your launch assets.
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60 minute onboarding + strategy call
Evaluation of your current baselines
(offer, email list, launch funnel)Voice-of-customer research + interviews
Aligned messaging throughout funnel
DFY sales page, launch emails, opt-ins, etc.
60-minute debrief call post-launch
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Launch Lab is ideal for business owners who already have a well validated offer. They want to scale it, and are ready to invest in the strategy and support to get it done.
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Want more information?
Get all your questions answered in the Services Guide
Email Strategy + ESP Management
BETWEEN the LAUNCHES
INVESTMENT: STARTING AT $1,000/mo
Your audience needs to hear from you regularly, not just when you’re launching.
Between the Launches is an email retainer service designed to generate ongoing momentum and engagement with your audience throughout the year—so that when you launch, they’re ready.
We’ll develop a nurture strategy for your business that serves your people, builds trust, and keeps you top-of-mind.
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Monthly strategy call
Email content calendar
Set number of email broadcasts per month*
List maintenance + hygiene
Segmentation strategy + recommendations
Custom analytics report end of each month
*We discuss email frequency on your discovery call, and build a custom package that fits your needs.
Add-on: Backend management in your email service provider
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Between the Launches is for the business owner who knows the chances of converting someone into a paying customer go way up once they join your list. You’re ready to invest growing and nurturing a healthy, engaged list of subscribers.
THE BRAVO PROCESS
Every DFY project follows the same step-by-step framework that helps me deliver on-point copy with aligned messaging, undergirded by a clear strategy to drive your business forward.
1. BASELINE
GOAL: Get a baseline of your business
This is where I get crystal clear on your offer, your audience, and your overarching business goals. You fill out a concise, yet thorough onboarding questionnaire, followed by a 60-minute kickoff call where we dig deeper into your ideal client avatar, your transformation promise, and your funnel performance.
2. RESEARCH
GOAL: get a lay of the land
Next, I take the insights from step 1 and do further research. Depending on the project and scope, I may hold voice-of-customer interviews with your past clients, sleuth the spots your ideal clients like to hang out, conduct a competitor analysis, and/or mine performance data from your past launches or email campaigns.
3. ACTION
GOAL: create aligned strategy, messaging + sales copy
Now I get to work crafting juicy messaging that will set you apart in the market, while also attracting your dream clients. Then I weave that messaging into high-converting copy throughout your launch funnel and/or email content calendar.
4. VERIFY
GOAL: review, edit, + finalize
I send the copy assets to you for review. You have the opportunity to request edits (most of my clients don’t have many!) that I will then incorporate into the final draft.
5. ONGOING STRATEGY
GOAL: analyze performance metrics
After both strategy and copy have been implemented, we circle back to analyze the performance data, evaluate what worked well, and create a data-informed plan to continue optimizing further.
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“Working with Bethany was exactly what my brand and business needed. As a therapist, I was looking for a copywriter who could truly understand the heart of what I do—someone who could translate clinical expertise and emotional nuance into copy that felt warm, clear, and empowering for my audience. Bethany not only delivered that—she exceeded it.”
EMILY ZELLER
ZELLER & CO THERAPY -
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"Working with Bethany was an absolute gift. She brought such clarity, warmth, and intention to the marketing copy for my Creative Mentorship. From the very beginning, she understood the heart behind the program and helped me put words to the transformation I offer artists.”
MELISSA JOHNSON
FOUNDER OF THE CREATIVE MENTORSHIP
Interested in working together?
Get the Services Guide
Inside, you’ll find more details to help inform your decision, like…
What’s included in each of my core services
Who each service is perfect for
Pricing breakdowns
Client stories
FAQs
