Bethany Deanna smiling while holding her macbook to chat about copywriting for coaches and creatives

Copywriting for coaches + creatives ready to launch smarter

Launch with more sales, more aligned clients, and less stress

Your favorite CEO ladies didn’t get to where they are because they kept DIY-ing everything in their business. They got there because they decided to stay in their zone of genius and outsource the rest.

Step into your CEO era with launch strategy and copywriting for coaches that lets you scale your income and your impact, while staying in your zone of genius.

LAUNCHING, BUT BETTER

•

LAUNCHING, BUT BETTER •

Bethany Deanna looking over her shoulder, providing copywriting for coaches and creatives

let me tell you —

Your offer is worth the hype.

And you’re selling it short when you slap together a launch plan at the last minute and hand off your sales page to your VA.

But when you hire out your launch strategy with DFY copywriting for coaches, that says something:

It tells me the CEO has entered the chat.

Welcome, I’m so happy you’re here. {virtual hug}

In this room, you’re not alone scrapping together your next DIY launch and hoping for the best.

In this room, you have a strategic partner by your side (hi, hello!) to take the stress out of launching, guide you through informed decisions, and help you have your best launch ever.

I do this for my clients by…

  • Building your launch strategy based on market research, voice-of-customer data, and buyer psychology

  • Identifying + troubleshooting gaps in your launch funnel

  • Creating cohesive messaging across your sales page, launch emails, and other assets

  • Implementing nurture strategies to keep your audience engaged in between launches

  • Offering expert, strategic insights with opportunity to debrief post-launch

Ready to hang up your marketing hat to make room for your CEO hat?

PACKAGES

THE DETAILS

working on launch copy and copywriting for coaches and creatives with a macbook

01

launch strategy with dfy launch copy + sales page

the LAUNCH LAB

INVESTMENT: starting at $3,600

In Launch Lab, we build out a launch strategy specifically for you, your offer, your audience.

Whether you’re running live or evergreen, I’ll evaluate your launch funnel + data, identify gaps, and recommend optimizations based on my findings. In the end, you’ll walk away with a comprehensive launch strategy, sticky + research-backed messaging that ties your launch together — as well as done-for-you copy for your launch assets.

    • 60 minute onboarding + strategy call

    • Evaluation of your current baselines
      (offer, email list, launch funnel)

    • Voice-of-customer research + interviews

    • Aligned messaging throughout funnel

    • DFY sales page, launch emails, opt-ins, etc.

    • 60-minute debrief call post-launch

  • Launch Lab is ideal for business owners who already have a well validated offer. They want to scale it, and are ready to invest in the strategy and support to get it done.

    • What happens on a debrief call?

      A debrief call is where we look at the data and evaluate what worked well and what might be improved for next time. These are high-impact calls that help us take a step back, see the big picture, and walk away with value-driven insights to prepare for your next launch.

    • Do you provide design services for my launch materials?

      I offer design services within your ESP for launch emails. I provide light wireframing for sales pages and recommend working with a web designer to design your page.

working on email marketing and copywriting for coaches with a latte and a macbook

02

Email Strategy + ESP Management

BETWEEN the LAUNCHES

INVESTMENT: STARTING AT $1,900/mo

Your audience needs to hear from you regularly, not just when you’re launching.

Between the Launches is an email retainer service designed to generate ongoing momentum and engagement with your audience throughout the year—so that when you launch, they’re ready.

We’ll develop a nurture strategy for your business that serves your people, builds trust, and keeps you top-of-mind.

    • Monthly strategy call + content calendar

    • 4-5 email broadcasts per month

    • ESP backend management

    • List maintenance + hygiene

    • Track performance metrics 

    • Segmentation strategy + recommendations

    • Custom analytics report end of each month

  • Between the Launches is for the business owner who knows the chances of converting someone into a paying customer go way up once they join your list. You’re ready to invest growing and nurturing a healthy, engaged list of subscribers.

    • I already have a big audience on Instagram, TikTok, or [insert your platform of choice]

      You can certainly leverage social platforms, especially if you already have a large following there. But think of these platforms as a pathway to funnel people to your email list. Even if you don’t choose to work with me, please—do not neglect growing your email list! The health and future of your business depends on it.

    • I need more/less than 4-5 monthly emails. Can you do a custom package?

      Yes! Fill out my inquiry form and let’s chat about an ideal cadence for you and your audience.

Bethany Deanna with soft smile resting chin on hand explaining her process for copywriting for coaches and creatives

THE BRAVO PROCESS

Every DFY project follows the same step-by-step framework that helps me deliver on-point copy with aligned messaging, undergirded by a clear strategy to drive your business forward.

apply to work with me

1. BASELINE

GOAL: Get a baseline of your business

This is where I get crystal clear on your offer, your audience, and your overarching business goals. You fill out a concise, yet thorough onboarding questionnaire, followed by a 60-minute kickoff call where we dig deeper into your ideal client avatar, your transformation promise, and your funnel performance.

2. RESEARCH

GOAL: get a lay of the land

Next, I take the insights from step 1 and do further research. Depending on the project and scope, I may hold voice-of-customer interviews with your past clients, sleuth the spots your ideal clients like to hang out, conduct a competitor analysis, and/or mine performance data from your past launches or email campaigns.

3. ACTION

GOAL: create aligned strategy, messaging + sales copy

Now I get to work crafting juicy messaging that will set you apart in the market, while also attracting your dream clients. Then I weave that messaging into high-converting copy throughout your launch funnel and/or email content calendar.

4. VERIFY

GOAL: review, edit, + finalize

I send the copy assets to you for review. You have the opportunity to request edits (most of my clients don’t have many!) that I will then incorporate into the final draft.

5. ONGOING STRATEGY

GOAL: analyze performance metrics

After both strategy and copy have been implemented, we circle back to analyze the performance data, evaluate what worked well, and create a data-informed plan to continue optimizing further.

  • “Working with Bethany was exactly what my brand and business needed. As a therapist, I was looking for a copywriter who could truly understand the heart of what I do—someone who could translate clinical expertise and emotional nuance into copy that felt warm, clear, and empowering for my audience. Bethany not only delivered that—she exceeded it.”

    EMILY ZELLER
    ZELLER & CO THERAPY

  •  "Working with Bethany was an absolute gift. She brought such clarity, warmth, and intention to the marketing copy for my Creative Mentorship. From the very beginning, she understood the heart behind the program and helped me put words to the transformation I offer artists.”

    MELISSA JOHNSON
    FOUNDER OF THE CREATIVE MENTORSHIP

Frequently Asked Questions

Bethany Deanna smiling and looking out the window after providing copywriting for coaches and creatives 
here's what you may be wondering...

  • I’m able to provide the best results when I can get inside your entire funnel and optimize it from top to bottom. But in some cases, I will still offer to do a stand-alone sales page or launch sequence. I recommend booking a call so we can discuss!

  • I provide light design services for my email retainer clients, within their ESP.

    However, for your sales page and other launch assets, I recommend working with a web designer. (Ask me for a referral if you need one!)

  • Yes. My standard payment plan is split into two payments. A 50% deposit secures your spot on my calendar. The remaining 50% is due upon receiving the first round of copy, before final edits. Invoices under $1,500 are pay-in-full.

    If you have special considerations, please ask! We can work together to find a payment schedule that works for both of us.

  • My email retainers come with backend technical support inside your ESP — from ongoing list management and segmentation strategy to mapping and building out automated sequences or workflows.

STEP INTO YOUR CEO ERA

START SCALING YOUR OFFER