Copywriting for coaches + creatives ready to launch smarter
Launch with more sales, more aligned clients, and less stress
Your favorite CEO ladies didn’t get to where they are because they kept DIY-ing everything in their business. They got there because they decided to stay in their zone of genius and outsource the rest.
Step into your CEO era with launch strategy and copywriting for coaches that lets you scale your income and your impact, while staying in your zone of genius.
LAUNCHING, BUT BETTER
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LAUNCHING, BUT BETTER •
let me tell you —
Your offer is worth the hype.
And you’re selling it short when you slap together a launch plan at the last minute and hand off your sales page to your VA.
But when you hire out your launch strategy with DFY copywriting for coaches, that says something:
It tells me the CEO has entered the chat.
Welcome, I’m so happy you’re here. {virtual hug}
In this room, you’re not alone scrapping together your next DIY launch and hoping for the best.
In this room, you have a strategic partner by your side (hi, hello!) to take the stress out of launching, guide you through informed decisions, and help you have your best launch ever.
I do this for my clients by…
Building your launch strategy based on market research, voice-of-customer data, and buyer psychology
Identifying + troubleshooting gaps in your launch funnel
Creating cohesive messaging across your sales page, launch emails, and other assets
Implementing nurture strategies to keep your audience engaged in between launches
Offering expert, strategic insights with opportunity to debrief post-launch
Ready to hang up your marketing hat to make room for your CEO hat?
PACKAGES
THE DETAILS
01
strategic audit + diy action plan
the FUNNEL GLOW-UP
INVESTMENT: $799
You’ve already done the hard work of building and validating your offer. Here is where we fine-tune it to give its performance (and your bank account) a big boost.
The Glow-Up is part in-depth audit on your sales funnel and part DIY action plan with built-in support. You get my expert eyes on your funnel, along with priority action items
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60-minute strategy call
Full strategic review of messaging, customer journey, & funnel performance
Loom walk-through with priority action items
48 hours of Voxer support to kickstart your implementation
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The ambitious, DIY-minded founder who…
already has a funnel in place to a validated offer, but isn’t happy with how it's performing
is comfortable implementing changes on their own, once they know what to fix
wants an expert to pinpoint exactly where the gaps are and hand them a clear action plan
02
DFY custom strategy + sales copy
the STRATEGIC FUNNEL BUILD
INVESTMENT: PACKAGES STARTING AT $4K
As CEO, the last thing you need is another item on your to-do list.
This offer is built for you.
Get a custom launch and funnel strategy to capture and convert leads, along with sticky, research-backed messaging and done-for-you sales copy for every funnel asset.
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60-minute strategy call
Funnel mapping + optimizations
Voice-of-customer research + interviews
Offer positioning + aligned messaging
DFY launch copy (sales page, launch emails, opt-ins, etc.)
Post-launch debrief call
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The growing founder who…
needs a funnel built from scratch or their current funnel needs a major rebuild, not just a few tweaks
wants someone else to strategize, write, and build every piece, not just tell them what to fix
wants a clear, strategic sales pathway + cohesive customer journey
is ready to invest in CMO-level support for the growth of their business
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Want more information?
Get all your questions answered in the Services Guide
Ongoing optimization + cmo support
GLOW + GROW
INVESTMENT: starting at $1200/mo*
You've already built an audience who trusts you.
Glow + Grow is the CMO-level partnership that keeps it growing. Keep me in your corner month after month for ongoing strategy, funnel optimization, and email marketing, all working together to close and convert more leads.
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We build your retainer based on your short- and long-term goals
Monthly strategy call + regular touch points
Ongoing funnel monitoring + conversion optimizations
Custom email marketing strategy for nurture, pre-launch, sales, etc
Sales assets for upcoming promotions + launches
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The founder who’s ready to scale, and also…
wants confidence their funnel converts before spending ad dollars to push traffic toward it
values data-driven decision making + optimization
wants to keep new leads coming in and maintain a warm list in between launches
understands that sustainable marketing is the long game
case study
Peek behind the curtain of a high-performing launch
Find out exactly what can happen when you trade in the stress and overwhelm of DIY launching for strategy and support.
What’s inside:
The strategic plan behind the launch
The funnel that drove a 5.3% conversion rate
The research process that shaped messaging + informed positioning
How this launch beat multiple benchmarks organically (no paid traffic)
THE BRAVO PROCESS
Every DFY project follows the same step-by-step framework that helps me deliver on-point copy with aligned messaging, undergirded by a clear strategy to drive your business forward.
1. BASELINE
GOAL: Get a baseline of your business
This is where I get crystal clear on your offer, your audience, and your overarching business goals. You fill out a concise, yet thorough onboarding questionnaire, followed by a 60-minute kickoff call where we dig deeper into your ideal client avatar, your transformation promise, and your funnel performance.
2. RESEARCH
GOAL: get a lay of the land
Next, I take the insights from step 1 and do further research. Depending on the project and scope, I may hold voice-of-customer interviews with your past clients, sleuth the spots your ideal clients like to hang out, conduct a competitor analysis, and/or mine performance data from your past launches or email campaigns.
3. ACTION
GOAL: create aligned strategy, messaging + sales copy
Now I get to work crafting juicy messaging that will set you apart in the market, while also attracting your dream clients. Then I weave that messaging into high-converting copy throughout your launch funnel and/or email content calendar.
4. VERIFY
GOAL: review, edit, + finalize
I send the copy assets to you for review. You have the opportunity to request edits (most of my clients don’t have many!) that I will then incorporate into the final draft.
5. ONGOING STRATEGY
GOAL: analyze performance metrics
After both strategy and copy have been implemented, we circle back to analyze the performance data, evaluate what worked well, and create a data-informed plan to continue optimizing further.
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“Working with Bethany was exactly what my brand and business needed. As a therapist, I was looking for a copywriter who could truly understand the heart of what I do—someone who could translate clinical expertise and emotional nuance into copy that felt warm, clear, and empowering for my audience. Bethany not only delivered that—she exceeded it.”
EMILY ZELLER
ZELLER & CO THERAPY -
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"Working with Bethany was an absolute gift. She brought such clarity, warmth, and intention to the marketing copy for my Creative Mentorship. From the very beginning, she understood the heart behind the program and helped me put words to the transformation I offer artists.”
MELISSA JOHNSON
FOUNDER OF THE CREATIVE MENTORSHIP
Interested in working together?
Get the Services Guide
Inside, you’ll find more details to help inform your decision, like…
What’s included in each of my core services
Who each service is perfect for
Pricing breakdowns
Client stories
FAQs
