Bethany Deanna planning out her day as launch strategist and copywriter

YOUR NEXT CEO-LEVEL MOVE:Hiring a Launch Strategist + Copywriter

I work with ambitious, heart-centered female coaches + creatives who want to scale their business and impact, without it taking over their life. Because if your dream business is filling up your entire calendar… then it’s not your dream business anymore.


oh hey there, nice to meet you

I’M BETHANY

Twin mama, Midwest native, book-lover, and your next strategic partner in business

For as long as I can remember, I’ve had a fascination with good stories.

The kind that have a strong hero figure.

The kind that hold many layers, rich with meaning.

The sticky kind that stay with you long after you close the book, or the final credits roll.

You know, the kind of story that makes you want to live a good story.

My love of story instigated a lifelong endeavor.

What makes a good story?

And how do I make sure I’m living one?

There are lots of ways to answer that question, but if there’s one thing I’ve found over my career, it’s that I love empowering others to do what they were made to do.

In fact, in some ways, that’s what I’ve spent my whole marketing career doing. Empowering…

  • Sales teams to sell the big contracts by using the right messaging

  • CEOs to refocus company resources through strategic outsourcing

  • Parents to disciple their kids with proven tools + resources

  • Nonprofit workers to raise big funds by telling compelling stories

And now, here I am. Empowering folks like YOU to live a good story. 

A good story in your work…

Because your offer is too life-changing to be kept small. With the right support, you can scale your impact, help more people, AND generate more income. 

But also a good story in your life…

Because when you’re not plotting, planning and fretting over your next launch, you’re free to actually spend time on the things and people that matter most to you. 

Winding tire tracks create a path through a Midwest field
kansas wheat field

You deserve to live a good story.

I know this because…

  • You have a big heart for helping others 

  • You’re genuinely committed to serving your people well

  • You care about doing things the right way, with excellence

I also know you’re trying hard to “do it all.”

To update your sales page and launch emails, grow your social media presence, nurture your email list, serve your current clients well.

Oh and also… still pack school lunches, help with homework, and show up to soccer games (without working from your phone the whole time).

You’re at a turning point in your business.

You’re realizing “doing it all” yourself is not sustainable.

  • You’re tired of burning the candle at both ends and being chained to your desk

  • You don’t know how to keep growing your biz without it taking over your life

  • Your energy is spread too thin and you’re tired of seeing mediocre results from your marketing efforts 

You want to scale your business, but you also don’t want your family to get the leftovers.

You’ve come this far with grit and determination. This next chapter needs support, clarity, and strategy.

That’s where I’m here to help—with strategic messaging, launch planning, and high-converting sales copy that helps you scale your impact. Without sacrificing what matters most.

You deserve a business you’re proud of. One that allows you to live a life you’re proud of too.

Ready to scale with strategy and support?

WHAT I READ

Personal development, faith-based, business + marketing, historical fiction, memoirs, the occasional rom com

WHAT I LISTEN TO

The Frozen soundtrack on repeat. Specifically the first track, Frozen Heart. (Did I mention I’m a toddler mom?)

WHAT I DRINK

Coffee with cream, Coke Zero, hazelnut lattes (always hot). When I’m feeling fancy — chai tea latte.

Ok, but here’s what you really want to know about me…

WHAT I NERD OUT ON

Story arcs, attachment science, psychology, enneagram + personality types, marketing funnels, email strategy, and oddly, skincare

WHAT I’M GOOD AT

Picking out the perfect birthday card, forgetting to snap the photo, eating Mexican food, planning for the worst case scenario

THINGS I LOVE

Snuggles with my toddlers, summer days + splash pads, a hammock + a good book, hot coffee, movie nights, natural light, Birkenstocks, chips + salsa

MY CORE VALUESWHAT’S IMPORTANT TO ME

SELLING IS SERVING

If you’re providing real value and offering true transformation, then giving your people the opportunity to buy (aka selling to them) is an act of kindness.

01


HOW WE SHOW UP MATTERS

We’re all born with a God-given gift, and it’s our responsibility to discover how we can use it to live out our purpose and make the world a better place.

02


BUILD YOUR BIZ WITH THE KIDS WATCHING

Women should be free to pursue their dreams and contribute income to the family on their own terms, without the corporate grind. Build a profitable business that lights you up and still lets you be first in line at school pickup.

03


READY FOR THE NEXT PART OF YOUR BUSINESS STORY?

LET’S GET STARTED