Copywriting for coaches + creatives ready to launch smarter
Launch with more sales, more aligned clients, and less stress
Start with an engaging hook that shows how you help clients achieve their goals. Highlight the key benefits of your services—like audience growth, improved engagement, and increased sales. Keep it client-focused, emphasizing the value of partnering with an expert team.
LAUNCHING,
BUT BETTER
I’m just gonna say it: Your offer is worth the hype.
And you’re selling it short and playing small when you slap together your launch plan at the last minute and hand off your sales page to your VA.
But when you hire out your launch strategy with DFY copywriting for coaches, that tells me…
The CEO has entered the chat.
Welcome, I’m so happy you’re here. {virtual hug}
In this room, you’re not alone scrapping together your next DIY launch and hoping for the best.
In this room, you have a strategic partner by your side (that’s me!) to take the stress out of launching, guide you through informed decisions, and help you have your best launch ever.
I do this for my clients by…
Building your launch strategy based on market research, voice-of-customer data, and buyer psychology
Identifying + troubleshooting gaps in your launch funnel
Creating cohesive messaging across your sales page, launch emails, and other assets
Implementing nurture strategies to keep your audience engaged in between launches
Offering expert, strategic insights with opportunity to debrief post-launch
Just add your details!

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2035
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97%
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45
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PACKAGES
THE DETAILS
01
full launch strategy with dfy launch copy + sales page
the LAUNCH LAB
INVESTMENT: starting at $3k
In Launch Lab, we build out a launch strategy and fine tune it specifically for you, your offer, your audience.
Whether you’re running live or evergreen, I’ll evaluate your launch funnel + data, identify gaps, and recommend optimizations based on my findings. In the end, you’ll walk away with a comprehensive launch strategy, sticky + research-backed messaging that ties your launch together — as well as done-for-you copy for all your launch assets.
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60 minute onboarding + strategy call
Evaluation of your current baselines
(offer, email list, launch funnel)Voice-of-customer research + interviews
Threaded Messaging Framework
DFY sales page, launch emails, opt-ins, etc.
60-minute debrief call post-launch
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Description text goes here
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Do you provide design services for my launch materials?
I offer design services within your ESP for launch emails. I do not offer sales page design, but I do provide light wireframing and am happy to refer you to a designer, if needed.
What happens on a debrief call?
A debrief call is where we look at the data and evaluate what worked well and what might be improved for next time. These are high-value calls that help us take a step back, see the big picture, and walk away with value-driven insights to prepare for your next launch.
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02
Gold Package
BETWEEN the LAUNCHES
INVESTMENT: STARTING AT $1,800/mo
Your audience needs to hear from you regularly, not just when you’re launching.
Between the Launches is an email retainer service designed to generate ongoing momentum and engagement with your audience throughout the year—so that when you launch, they’re ready.
We’ll develop a nurture strategy for your business that serves your people, builds trust, and keeps you top-of-mind.
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Monthly strategy call
Monthly content calendar
4-10 email broadcasts per month
ESP backend management
List maintenance + hygiene
Track performance metrics
Segmentation strategy + recommendations
Custom analytics report end of each month
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The inbox is a special place to connect with your audience because the chances of converting someone into a paying customer go way up when someone joins your list.
Email marketing consistently boasts the highest ROI out of all marketing channels—including social media. A healthy, engaged list is crucial for your business growth and your launches performance.
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Can’t I just engage my audience on Instagram and TikTok? (insert your platform of choice)
You can certainly leverage social platforms, especially if you already have a large following there. But think of these platforms as a pathway to funnel people to your email list. Even if you don’t choose to work with me, please—do not neglect growing your email list! The health and future of your business depends on it.
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02
Gold Package
EMAIL MARKETING
PACKAGE
INVESTMENT: $899/mo
The Email Marketing Package takes your email strategy to the next level by offering comprehensive solutions for ongoing growth and engagement. You'll receive in-depth analytics and performance reports to continually optimize your campaigns for higher open rates, click-throughs, and ROI. Ideal for businesses ready to scale their email marketing efforts, this package provides everything you need to drive sustained results.
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Newsletter copy
Newsletter design
ESP management
Email marketing strategy
Monthly content calendar
Voice of customer mining
Monthly meetings
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email marketing services
GROW your AUDIENCE and make MORE SALES with expert EMAIL MARKETING services
Start with an engaging hook that shows how you help clients achieve their goals. Highlight the key benefits of your services—like audience growth, improved engagement, and increased sales. Keep it client-focused, emphasizing the value of partnering with an expert team.
OUR SERVICES
Introduce your service here and educate your readers about the basics. What does it do? How does it work? What happens during the service? What can they expect?
Keep your explanation simple and conversational—write the way you’d speak if you were explaining it in person.
Highlight what sets your services apart from others in your industry. This could include:
The quality of your work
Your years of experience
The results you achieve for your clients
A unique approach
The exceptional client experience you provide
Essential elements for a high-converting services page—like testimonials and calls-to-action—are already built into this template.
Just add your details!
PACKAGES
AT A GLANCE
SILVER PACKAGE
$499
USD/MOnth
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GOLD PACKAGE
$899
USD/MOnth
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PLATINUM PACKAGE
$1199
USD/MOnth
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Highlight a key feature or benefit here
Highlight a key feature or benefit here
PACKAGES
THE DETAILS
01
Silver Package
EMAIL STARTER
PACKAGE
INVESTMENT: $499/mo
The Email Starter Package is designed to help businesses kickstart their email marketing efforts with a strong foundation. This package includes customized email templates, list-building strategies, and an initial set of automated campaigns tailored to your target audience. Perfect for businesses new to email marketing, it provides all the essentials to start engaging your subscribers, driving conversions, and building long-term customer relationships.
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Newsletter copy
Newsletter design
ESP management
Email marketing strategy
Monthly content calendar
Voice of customer mining
Monthly meetings
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03
Platinum Package
EMAIL GROWTH
PACKAGE
INVESTMENT: STARTING AT $1199/mo
The Email Growth Package is designed for businesses looking to maximize their email marketing potential and drive significant results. This comprehensive package includes all the features of the Email Marketing Package, plus enhanced strategies for advanced segmentation, targeted drip campaigns, and multi-channel integration. The Email Growth Package equips you with the tools and expertise to achieve exponential growth in your email marketing efforts.
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Newsletter copy
Newsletter design
ESP management
Email marketing strategy
Monthly content calendar
Voice of customer mining
Monthly meetings
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A LA CARTE SERVICES
Looking for a specific service to give your email marketing efforts a boost? Check out our selection of a la carte offerings.
EMAIL SEQUENCE
Highlight your additional services here and explain how they complement your main offerings. Share how these options allow clients to customize their experience, meet specific needs, or achieve even greater results with your expertise.
INVESTMENT: $150+
ESP MIGRATION
Highlight your additional services here and explain how they complement your main offerings. Share how these options allow clients to customize their experience, meet specific needs, or achieve even greater results with your expertise.
INVESTMENT: $750+
EMAIL NEWSLETTER COPY
Highlight your additional services here and explain how they complement your main offerings. Share how these options allow clients to customize their experience, meet specific needs, or achieve even greater results with your expertise.
INVESTMENT: $150+
EMAIL NEWSLETTER DESIGN
Highlight your additional services here and explain how they complement your main offerings. Share how these options allow clients to customize their experience, meet specific needs, or achieve even greater results with your expertise.
INVESTMENT: $150+
EMAIL AUTOMATIONS AUDIT
Highlight your additional services here and explain how they complement your main offerings. Share how these options allow clients to customize their experience, meet specific needs, or achieve even greater results with your expertise.
INVESTMENT: $150+
THE BRAVO METHOD
Baseline
Outline your step-by-step process to help clients know exactly what to expect and how you'll deliver results
2. Research
Outline your step-by-step process to help clients know exactly what to expect and how you'll deliver results
3. Action
Outline your step-by-step process to help clients know exactly what to expect and how you'll deliver results
4. Verify
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5. Ongoing Strategy
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Frequently Asked Questions
Get answers to all your questions.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.